Case Study: Saatva boosts mental availability with quantilope’s brand tracking

Saatva boosts Mental Market Share with quantilope after a 30-market tracker overhaul

Saatva, a direct-to-consumer luxury mattress brand, faced the challenge of moving beyond basic brand awareness metrics to understand the specific triggers that bring consumers into the mattress market. To grow its mental availability and compete with industry giants, it partnered with quantilope and utilized its Better Brand Health Tracking approach and Consumer Intelligence Platform.

quantilope's solution involved implementing a strategic framework focused on Category Entry Points (CEPs) to map the specific wants and needs that trigger a mattress purchase. This enabled Saatva to validate and activate a high-profile sports partnership by framing it around restorative sleep, which led to a measurable increase in the brand's Mental Market Share. quantilope provided Saatva with a data-backed blueprint to optimize marketing spend, leading to more efficient customer acquisition and growth.

Saatva