Case Study: Planted drives sustainable global growth with quantilope

Planted outpaces category growth 7x with quantilope

Planted, a Swiss-based FoodTech company, faced the challenge of achieving sustainable global growth in the competitive plant-based meat market. They needed to move beyond traditional, slow market research to understand the consumer motivations that drive purchases. To fuel confident business decisions, Planted turned to quantilope’s automated Better Brand Health Tracking solution to uncover Category Entry Points (CEPs).

Using quantilope's platform, Planted identified and quantified the most influential CEPs for their category. They then executed a new strategy by developing hyper-focused marketing messages and communications around these specific purchase triggers. This data-driven approach paid off dramatically; Planted outpaced category growth by 7x, achieving 48% growth compared to just 7% for the overall plant-based meat category, and earned industry recognition as a top global GreenTech company.

Planted