Case Study: Oxfam achieves more actionable brand growth insights with quantilope

Oxfam cuts brand tracking from 2 months to quarterly waves with quantilope

Oxfam, a global organization fighting inequality and poverty, faced a challenge with its traditional brand health tracking. Their metrics, like awareness and consideration, were not providing actionable next steps for growth. To move beyond this, Oxfam partnered with quantilope to leverage its Mental Availability tracking solution within the Consumer Intelligence Platform.

quantilope implemented its Better Brand Health framework, focusing on Category Entry Points (CEPs) and Mental Availability metrics. This provided Oxfam with actionable insights into the triggers that drive donations, allowing them to identify new growth opportunities. The use of quantilope's AI tools, like quinn and Category Twins, dramatically accelerated their time to insight. As a result, Oxfam transitioned from annual to quarterly tracking and gained a scientifically-led view of brand health to guide future decision-making.

Oxfam