Case Study: OMD achieves faster, actionable market research insights with quantilope

OMD runs 140+ research projects in 24 to 48 hours with quantilope

OMD Germany, a leading global media agency, faced the challenge of meeting the high-speed and complex market research needs of its numerous clients. To support their company objective of 'better decisions, faster', Managing Director Klaus Stinnertz sought a new, efficient research solution that could deliver quick, actionable insights. They partnered with the vendor quantilope to utilize its Insights Automation Platform.

The solution implemented by quantilope provided an extremely user-friendly platform that enabled OMD to work in quick and agile ways. This allowed the team to get research results in 24 to 48 hours, perfectly supporting their always-on planning policy. Since implementing the platform, the OMD Germany team has run over 140 projects with quantilope, using the data-supported findings to optimize advertising assets and create award-winning campaigns for their clients.

OMD