Case Study: Oatly achieves faster brand insights and funnel benchmarks with quantilope

Oatly completes research in under two weeks with quantilope

Oatly, a global leader in oat-based dairy alternatives, faced the challenge of needing fast and precise market insights to keep pace with its expanding consumer base. Their traditional approach using external agencies was not meeting their need for speed and detail. To address this, Oatly partnered with the vendor quantilope and utilized its Insights Automation Platform.

quantilope's platform enabled Oatly to complete its first research project in under two weeks, a significantly faster timeline than previously possible. This efficient process allowed Oatly to establish a crucial benchmark for measuring marketing funnel conversions, providing them with timely data to inform their marketing activities and track overall brand health.

Oatly