Case Study: MoneyGram tracks F1 sponsorship impact with quantilope

MoneyGram launches 18 tracking projects in under 2 months with quantilope

MoneyGram, a global money transfer company, faced the challenge of needing a fast and efficient way to monitor the impact of its major Formula 1 racing sponsorship on its brand and market position across multiple regions. To gain these insights in real time, Global Research and Insights Director Chris Wardlaw turned to the automated research platform from quantilope.

quantilope's solution empowered MoneyGram's team to launch an impressive 18 research tracking projects in under two months. This included two global trackers: one focused on the general population across 10 key markets and another on Formula 1 fans across eight major markets. Using quantilope's platform enabled seamless collaboration that trimmed timelines immensely and provided clear business insights and recommendations.

MoneyGram