Case Study: MANSCAPED scales brand growth with quantilope's Better Brand Health Tracking

Manscaped boosts face-pic response 9x with quantilope

Manscaped, a men's grooming and personal care brand, faced the challenge of moving beyond its niche as a disruptor to become a household name. Their traditional brand funnel tracking left gaps in understanding where to find new growth opportunities. To address this, they partnered with quantilope to utilize its Better Brand Health Tracking service.

quantilope's solution shifted the focus to identifying and tracking Category Entry Points (CEPs) to measure Mental Availability. This revealed that while Manscaped was strongly associated with body and groin hair removal, it had a weakness in facial hair removal despite offering products for it. These insights gave the executive team the confidence to launch the highly successful "Send Face Pics Instead" campaign, which became their most viral ever and helped them dominate new consumer moments.

Manscaped