Case Study: LIXIL gains fast, high-quality DIY research insights with quantilope

Lixil speeds answers and wins Roomcreate with quantilope

LIXIL, a leading manufacturer of building materials and plumbing fixtures, faced the challenge of meeting increased demands for research with shorter turnaround times. They sought a way to become more hands-on in their research approach without sacrificing the quality or depth of insights. To address this, LIXIL partnered with quantilope and its Consumer Intelligence Platform to shift towards a fast, efficient, and empowered DIY insights model.

By implementing quantilope's automated platform, LIXIL's insights team gained the confidence to independently program complex surveys and execute research, frequently leveraging advanced methods like MaxDiff and A/B testing. This solution provided rapid, high-quality answers to crucial business questions, such as finalizing the name for a new room design program. As a result, the team established elevated internal credibility, became the "go-to" resource for quick answers, and could act with speed and efficiency. The quantilope platform enabled tangible outcomes, with the winning name 'Roomcreate' now live on their site.

Lixil