Case Study: Kraft Heinz drives real-time cream cheese trend insights with quantilope

Kraft Heinz turns cream cheese insights into action in 3 months with quantilope

Kraft Heinz needed a tracking solution to understand real-time trends and consumption patterns in the competitive US cream cheese market. They partnered with quantilope to move beyond slow, standard data reports and gain quick, actionable insights to drive strategy rather than simply react to changes.

Using quantilope's platform, the team set up detailed dashboards with key takeaways for stakeholders across marketing, R&D, and sales. This solution provided the data-driven insights needed to act immediately on an emerging trend for mini foods. As a result, Kraft Heinz launched a successful mini cheesecakes campaign in time for Easter.

Kraft Heinz