Case Study: Kodiak Cakes accelerates innovation and consumer insights with quantilope

Kodiak Cakes runs 5 conjoint studies in weeks with quantilope

Kodiak Cakes, a brand known for its whole-grain pancake and waffle mixes, operates in a highly competitive market that demands rapid innovation. To keep up with internal research requests and safeguard its expansion into new product categories, its Insights team needed a modernized solution for high-quality, rapid consumer research. They turned to quantilope's end-to-end Consumer Intelligence Platform to meet this challenge.

By implementing quantilope’s automated platform, Kodiak Cakes gained a centralized hub for both advanced method and tracking research. This provided the team with complete autonomy over their data, real-time insights, and significant time savings in analysis and reporting. As a result, Kodiak Cakes dramatically streamlined its product development lifecycle, confidently running multiple complex studies like conjoint analysis and TURF to anticipate market shifts and solidify its position as a category leader.

Kodiak Cakes