Case Study: Kettle & Fire accelerates brand growth with quantilope's Mental Availability tracking

Kettle & Fire cuts research timelines from weeks to days with quantilope

Kettle & Fire, a pioneer in the premium bone broth category, sought to move beyond basic brand awareness metrics to drive real growth. Their challenge was to ensure they were the first brand that came to consumers' minds in specific moments of need. To achieve this, they partnered with quantilope to leverage its Mental Availability tracking and Brand Growth System.

quantilope provided a centralized Consumer Intelligence Platform, enabling Kettle & Fire to continuously explore, monitor, and activate consumer insights. The solution included tracking scientifically-proven concepts like Mental Availability and Category Entry Points, which informed campaign planning, product innovation, and competitive strategy. As a result, Kettle & Fire gained a clear blueprint for growth, dramatically increased research speed from weeks to days, and could proceed with high-stakes strategic initiatives with total confidence.

Kettle & Fire