Case Study: First Horizon Bank builds a tech-driven insights powerhouse with quantilope

First Horizon Bank scales insights with quantilope, surveying 31,500 customers

First Horizon Bank, a legacy financial institution, faced the challenge of modernizing its outdated, siloed research department that relied on gut instinct. To drive strategic brand growth, its AVP of Consumer Insights partnered with the vendor quantilope to adopt its AI-driven Consumer Intelligence Platform and create a seamless, tech-forward insights ecosystem.

By implementing quantilope's platform, First Horizon Bank automated its research process, launching 12 core projects and surveying over 31,500 customers. This solution provided a continuous "conveyor belt of insights" and enabled a brand growth flywheel, transforming the team from a cost center into a strategic powerhouse. The measurable results included a significantly decreased time from data collection to action and the establishment of ongoing tracking frameworks with thousands of participants. quantilope empowered the bank to leverage consumer voices directly into boardroom KPIs.

First Horizon Bank