Case Study: Edmunds achieves faster brand tracking insights with quantilope

Edmunds gets brand tracking answers back within a week with quantilope

Edmunds, an online resource for new and used vehicles, faced the challenge of traditional brand tracking which was slow, costly, and complex, with results sometimes taking up to eight weeks. To gain a real-time read on automotive consumers and industry sentiments, they needed a more agile solution and turned to quantilope's Consumer Intelligence Platform for their brand tracking survey.

By partnering with quantilope, Edmunds implemented an automated tracking solution that delivered dramatically faster results, with answers returned within a week of launching a survey. This allowed them to quickly visualize brand insights, measure KPIs, and track competitor perceptions. The quantilope platform enabled Edmunds to proactively cater to changing consumer sentiments with real-time data.

Edmunds