Case Study: Coles strengthens consumer understanding with quantilope's Better Brand Health Tracking

Coles shifts to consumer-focused brand tracking with quantilope and BBHT

Coles, a leading Australian supermarket retailer, faced a challenge in moving beyond traditional metrics for physical product availability to better understand the underlying motivations of its shoppers. To address this, Coles partnered with quantilope and leveraged its Better Brand Health Tracking (BBHT) solution to gain deeper consumer insights.

quantilope's BBHT solution enabled Coles to shift its focus to shopper motivations, specifically by measuring Category Entry Points (CEPs) and Mental Availability metrics. This modernized approach provided the retailer with a more actionable, consumer-centric way of thinking, allowing them to understand what brings shoppers to their stores and which brands they look for.

Coles