Case Study: Bakkt gains insights into women in crypto with quantilope

Bakkt launches women in crypto study in days with quantilope

Bakkt, a cryptocurrency platform, faced the challenge of quickly understanding the barriers for women in the crypto space to meet a deadline set by its CEO. To gather these high-quality consumer insights rapidly, Bakkt's Head of Customer Insights, Kim Kardash, turned to the quantilope Insights Automation Platform.

quantilope provided a solution by quickly helping to design and launch the survey using its automated technology and drag-and-drop functionality. This allowed Bakkt to efficiently run its Women in Crypto study. The successful project enabled the company to uncover key metrics and, as a result, Bakkt's CEO was able to secure the closing bell on the NYSE to celebrate women in cryptocurrency.

Bakkt