Case Study: OpenLending improves sales cycle progression with Quantified

How OpenLending Overcomes Challenging Conversations for FinTech Sales

OpenLending, a tech-enabled lending platform, faced a challenge where its sales reps were struggling with new and difficult questions from prospects due to rising interest rates and increased competition. Their Vice President of Sales Operations needed a way for the team to rigorously practice handling these objections to improve their skills and move opportunities through the sales cycle more effectively. The vendor, Quantified, provided a solution using its AI Sales Simulator and Coaching platform.

Quantified designed multiple persona-based scenarios for OpenLending's reps to roleplay in a safe space, which provided coaching insights and consistent practice. This solution led to a 13.97% improvement in sales cycle progression, with all sellers being trained on the platform in a single day and averaging 11 practice attempts per user.

OpenLending

Greg Tolmachoff

VP of Sales Operations