Case Study: an ecommerce company achieves 2x profit and 54% higher ROI with QuanticMind

QuanticMind Outperforms Smart Bidding to Drive 2x More Profit for eCommerce Company

an ecommerce company faced intense marketplace competition and wanted to evaluate automated bidding solutions to improve paid search performance. They ran a six-week head-to-head test comparing Google Smart Bidding (Target ROAS) with QuanticMind’s Profit Maximization bid management solution.

QuanticMind applied its Profit Maximization strategy to optimize bids against profit per keyword and integrate profit metrics across the funnel, delivering superior results: +54% ROI, 2x profit, +24% impressions, +10% clicks and -24% CPC versus Smart Bidding, while reducing wasted spend and improving efficiency and productivity.