Case Study: ThredUp scales ad spend by over 50% with QuanticMind's custom integrations and ML-driven bidding

QuanticMind Designs Custom Integrations to Enable Online Thrift Store ThredUP to Scale Spend by Over 50%

thredUP, the world’s largest online thrift store, was struggling with siloed data and attribution issues that forced the team to optimize on pixel-level directional metrics instead of their internal KPIs. They brought in QuanticMind and its machine learning–powered bid management platform to solve integration gaps and enable optimization toward the business metrics that truly matter.

QuanticMind implemented custom data integrations, created a weighted hybrid conversion optimization, automated inventory-driven ad group creation, and improved dashboard reporting to surface KPI performance down to the keyword level. As a result, thredUP scaled spend by over 50% while improving campaign efficiency and transparency, allowing them to optimize toward internal ROI models rather than proxy signals.

ThredUp

Joanne Yuen

Acquisition Marketing Manager