Case Study: a fortune 100 company achieves 51% YoY CPA reduction with QuanticMind

Machine Learning-Powered Bidding Empowers Fortune 100 Company to Decrease CPA by 51% YoY

a fortune 100 company in the manufacturing/construction equipment sector was struggling with an increasingly complex paid search program—multiple campaign goals focused on soft conversions, up to a million keywords, and limited ability to scale with manual SEM tools. They engaged QuanticMind and its intelligent bid management platform to bring machine learning and automation to their bidding and optimization processes.

QuanticMind implemented tailored integrations and a performance-based predictive bidding solution that automated granular, keyword-level bid adjustments and optimized toward diverse KPIs. The platform cut cost-per-acquisition by 51% year-over-year, improved ROAS, automated large segments of the SEM program, and freed the marketing team to focus on strategy and creative work.