Case Study: Babbel achieves 150% increase in sales with QuanticMind

Language Learning App Babbel Leverages QuanticMind to Increase Sales by 150%

Babbel, a subscription-based language learning app, faced a lack of growth in its US search marketing and needed a data-driven, predictable SEM solution. The team moved from Marin Software and selected QuanticMind’s Predictive Advertising Optimization platform to scale and forecast their search efforts more intelligently.

QuanticMind worked with Babbel to configure accounts, implement a weighted-conversion metric combining leads and sales, launch mobile search and Bing campaigns, and provide ongoing support and reporting with bid policies. QuanticMind’s solution delivered a 150% increase in sales, added roughly 20% more sales volume from SEM via mobile search, and lowered cost per sale while making performance more stable and predictable.

Babbel

Ting Ding

Statistical Analyst