Case Study: Windstar achieves 24% conversion lift and 36% lower CPA with QuanticMind

How Windstar Cruises Saved 700K in PPC Spend with QuanticMind

Windstar, a leader in boutique small-ship cruises, faced growing SEM data challenges managing thousands of keywords across time, location and device, which made daily bid management a significant time investment. Windstar selected QuanticMind’s data-science and machine-learning powered performance marketing solution to automate and optimize keyword-level bidding for its Google AdWords/text ads and drive more conversions at constant spend.

QuanticMind implemented granular, keyword-level machine-learning bidding that cut wasted spend and capitalized on every available opportunity; within three months Windstar saw a 24% lift in conversion rate and a 36% improvement in cost per acquisition, capturing substantially more conversions year-over-year while lowering overall CPA. QuanticMind’s platform delivered increased efficiency per keyword and measurable performance gains.

Windstar

Victor Hernandez

Director, Digital Marketing & CRM