Case Study: Handy achieves an 11% lead volume increase with QuanticMind’s Intelligent Bid Management Solution

Household Services Platform Handy Leverages QuanticMind’s Intelligent Bid Management Solution to Amplify Lead Volume

Handy, a household services platform that connects customers with cleaning and handyman professionals, was struggling to extract value from complex paid search data and hit efficiency limits with its incumbent PPC tool. SEM Manager Hogan Bradford sought a more sophisticated solution and evaluated QuanticMind’s intelligent bid management and AI-powered bidding algorithms to better leverage conversion data and simplify account complexity.

QuanticMind ran a head-to-head test and then assumed full management of Handy’s PPC accounts, applying its machine learning platform, hybrid metrics and automated bid modifiers (time of day, day of week, location, etc.) while collaborating weekly with the Handy team. QuanticMind’s approach lifted Handy’s paid search lead volume by 11% without a proportional increase in cost-per-lead, streamlined conversion tracking and saved substantial management time.

Handy

Hogan Bradford

SEM Manager