Case Study: Hot Topic achieves 12% ROAS lift and scales paid search with QuanticMind

Hot Topic Scales Their Paid Search Program with Granular Data Science

Hot Topic, a Los Angeles-based retail chain, was struggling to scale and efficiently manage a rapidly growing paid search program—around 4,000 PLA campaigns with hundreds of product partitions and keywords—which consumed too much time and limited strategic work. They engaged QuanticMind’s Predictive Advertising Platform, an automated data science–powered bid management solution, to solve these scalability and efficiency challenges.

QuanticMind integrated its platform (with support from QuanticMind Digital) to run granular, automated bidding using advanced statistical algorithms—making over 100,000 daily bid changes—to optimize Shopping and Search campaigns. The solution produced a 12% lift in ROAS, significant time savings for Hot Topic’s team, greater bidding granularity, and more efficient campaign management.

Hot Topic

Brian Lamb

Senior Digital Marketing Analyst