Case Study: a fortune 500 insurance provider achieves 60% more leads and 58% lower CPA with QuanticMind

Fortune 500 Insurance Provider Increases Lead Volume While Reducing CPA by 58% with QuanticMind

a fortune 500 insurance provider struggled with stagnant PPC performance after outsourcing paid search to an agency, facing mismanaged campaigns, poor conversion tracking, underperforming keywords, and little visibility into whether clicks became conversions. They returned campaign management in-house and partnered with QuanticMind, leveraging QuanticMind’s machine learning-powered bidding platform (and QuanticMind Digital for agency support) to regain control and clarity.

QuanticMind integrated front- and back-end data, implemented ML-driven bid optimization, established publisher-specific and weighted conversion goals, and helped expand campaigns by state for Open Enrollment. As a result of QuanticMind’s work, the company increased lead volume by 60%, reduced cost-per-acquisition by 58%, and significantly improved conversion tracking and campaign efficiency.