Case Study: Rosetta Stone achieves 42% revenue lift and 50% lower CPA with QuanticMind

Education Pioneer massively lifts efficiency and revenue

Rosetta Stone, the global leader in tech-based language learning, wanted to improve revenue growth while lowering CPA for both Shopping SKUs and non-branded keyword campaigns. The company also aimed to increase overall efficiency, conversions, and margin after relying on in-house tools and a previous platform that did not meet its speed, performance, and service needs.

QuanticMind implemented QuanticMind Search, a predictive advertising management platform that uses data science and machine learning to optimize campaigns down to the SKU and keyword level. Within 8 weeks, Rosetta Stone achieved a 42% YoY revenue lift, a 50% decrease in CPA, and more than 50% increases in conversions and margin, with CPC reduced by more than 25% on competitive non-brand keywords.

Rosetta Stone