Case Study: Pet Circle achieves increased customer LTV and automated PPC bidding with QuanticMind

eCommerce Advertiser Pet Circle Improves LTV from PPC by Unifying the Right Data

Pet Circle, Australia’s leading online pet store, faced scaling challenges with its paid search program as manual bid management became inefficient. The team also struggled with a strategic data disconnect between surface-level ad metrics and customer-level performance like lifetime value. To address this, Pet Circle engaged QuanticMind and its machine learning bidding and data infrastructure to improve automation and focus on LTV-centric goals.

QuanticMind unified Pet Circle’s back-end product and transactional data with Google Ads via its platform and pixel, enabling AI-driven bid optimization that incorporated profit margin and customer LTV. The solution automated manual updates, scaled shopping campaigns, and made full-funnel performance actionable, resulting in increased customer LTV, optimized shopping ROI by SKU, unified critical data sets, and the ability to hit target ROAS and LTV goals with less manual effort.

Pet Circle

Mike Jarocki

Digital Acquisition Manager