Case Study: Dermstore achieves a 35% ROAS lift with QuanticMind Search

Dermstore Lifts Digital Advertising Efficiency

Dermstore, a leading online beauty retailer and Target subsidiary, needed a cutting-edge SEM bidding solution to boost return on ad spend, expand mobile exposure, and improve workflow. They engaged QuanticMind and deployed QuanticMind Search to manage and optimize their keyword portfolio and bidding strategy.

QuanticMind applied data-science driven, machine-learning bid optimization across Google AdWords, aggregating digital data and optimizing at the keyword level; the solution drove a 35% lift in non-brand keyword ROAS, 21% improved CPA, 18% lower CPC, +16% average ad position, a 6% revenue increase and 15% time savings.

Dermstore