Case Study: Zenni Optical achieves 14% conversion lift and 99% new audience reach with Quantcast's Search Powered Audiences

Zenni Optical strengthens its brand position with eyeglass shoppers

Zenni Optical, an online retailer of stylish, affordable prescription eyewear, faced a crowded market and needed to strengthen brand position and grow its core audience. Working with agency Wpromote and long-time partner Quantcast, the goal was to build awareness and consideration among new eyeglass shoppers higher in the funnel.

Quantcast deployed its "search powered audiences" for a display campaign targeting two segments—people searching for prescription lenses and competitors’ customers—putting Zenni Optical into more consideration sets. The campaign delivered a 14% lift in conversions, reached 99% new audience, and allowed Zenni to scale its budget by 40% without increasing acquisition costs.

Zenni Optical

David Varnai

Ecomm. Marketing Manager