Case Study: Westpac achieves up to 50% brand preference uplift with Quantcast

Westpac drives brand preference uplift with creative messaging and custom creative solutions

Westpac Banking Corporation, one of Australia’s largest banks, faced falling brand preference during a turbulent period for the industry amid the Banking Royal Commission. The bank sought to rebuild trust and consideration among customers and non-customers with its “Stay Protected” messaging to counter negative sentiment and differentiate from competitors.

Leveraging Quantcast’s keyword-interest and demographic audiences, Westpac targeted both existing and potential customers and set—and then adjusted—ad frequency to deliver messages when audiences were most receptive. The programmatic campaign drove a 24% uplift in brand preference for standard creative and a 50% uplift on the high-impact Billboard ad unit.

Westpac

Carly Boyle

Director Of Media Planning