Case Study: University of London achieves 95% listen-through rate and 1.8M video views with Quantcast

University of London lifts awareness with Quantcast, driving 95% LTR and 1.7M video views

The University of London sought to increase awareness of its Worldwide programmes among UK-based prospective students. The challenge was to efficiently reach a wide demographic of adults aged 18-55 and build awareness across four distinct subject areas. To meet this challenge, they partnered with Quantcast and utilized the Quantcast Platform with a focus on cookieless targeting.

Quantcast implemented a dual-channel strategy using online video and audio to maximize scale. They used intelligent audience-building with a mix of cookie and cookieless signals and their creative services developed bespoke audio ads for each programme. This solution delivered outstanding results for the University of London, including a 95% listen-through rate and over 1.7 million completed video views.

University of London