Case Study: Tommie Copper achieves 1.3X mobile ROAS and massive conversion gains with Quantcast

Tommie Copper uses Quantcast Mobile targeting to reach new, incremental customers

Tommie Copper, a maker of compression apparel, needed to acquire new, incremental customers on mobile as its audience increasingly accessed the web via smartphones and tablets. The company wanted digital ads that reached on-the-go shoppers quickly and efficiently.

Quantcast used its live data set and mobile web targeting to deliver highly relevant ads and audience insights, revealing that core customers skewed 55+ and were more likely to purchase on tablets. The campaign exceeded its mobile-specific ROAS goal by 1.3X and drove a 538% increase in smartphone conversions and a 141% increase in tablet conversions.

Tommie Copper

Tim Shea

Head of Digital Marketing