Case Study: Tire Agent achieves 12% conversion lift with Quantcast programmatic advertising

Tire Agent boosts conversions 12% with Quantcast

Tire Agent, a leading online tire retailer, needed to prove the value of its programmatic advertising efforts to stakeholders after other testing methods failed. To accurately measure what was truly driving conversions, they partnered with Quantcast and utilized its real-time incrementality testing capabilities on the Quantcast Advertising Platform.

Quantcast implemented a custom A/B test to measure the campaign's true incremental impact. Using these real-time insights, they optimized the campaign, which led to a significant performance improvement. The solution from Quantcast resulted in a 12% overall conversion lift, a 2x increase in target iROAS, and a notable 26% lift from native ads.

Tire Agent