Case Study: The Stable achieves 545% return on ad spend with Quantcast

The Stable helps clothing retailer convert new faithful followers

An online Christian clothing retailer working with agency The Stable wanted to expand beyond its existing subscribers and Facebook audiences to find new customers receptive to its faith‑based products. Their goal was a 220% return on ad spend (ROAS) by using programmatic prospecting and retargeting to broaden reach.

The Stable used Quantcast’s pixel‑based audience modeling to uncover the site’s representative profile—primarily female shoppers in the southern Bible Belt with interests in parenting, household topics, cooking, baking and activities like running and cycling—and applied those insights to prospecting and retargeting campaigns. The result: the team hit the 220% ROAS target within a week and finished the campaign with a 545% ROAS while driving conversions at a lower CPM.

The Stable

Lindsay Romanelli

Director of Digital Media