Case Study: Manettas Seafood achieves 490% ROAS and $1.2M revenue growth with Quantcast

The Quantcast Platform helps Manettas Seafood realise growth plans with deep audience understanding and first-party data strategies

Manettas Seafood is an Australian online fish market that brought together top fishmongers to meet a surge in ecommerce demand during COVID-19. Facing lockdown-driven growth, the brand asked its agency G Squared to increase online sales by reaching affluent, repeat-buying households more effectively than their previous third‑party data approach allowed.

G Squared partnered with Quantcast to run programmatic campaigns using Quantcast’s AI-powered platform, first‑party data and lookalike audiences (converters + homepage visitors), combining top‑ and lower‑funnel ads to drive both awareness and conversions. After one year the campaign delivered a 490% ROAS, reached 4.74 million potential customers, drove $1.2M in programmatic revenue (+600%), lifted average basket to $165 and increased site visits by 3.58%, enabling higher media investment through improved customer LTV.

Manettas Seafood