Case Study: The Palace Company achieves 6x ROAS with Quantcast

The Palace Company achieves 6x ROAS with Quantcast

The Palace Company, a luxury travel and resort group, needed to reach potential customers in the US, Canada, and Mexico to book vacations during the Black Friday and Cyber Monday sales. They partnered with the vendor Quantcast, using the Quantcast Advertising Platform, to meet this challenge.

Quantcast implemented a full-funnel strategy using online video for awareness, display ads for consideration, and targeted campaigns for conversions. This approach, with real-time budget optimization, resulted in a 6x return on ad spend, surpassing the goal by 14%. Quantcast's solution also revealed that consumers exposed to both awareness and direct response campaigns were 50 times more likely to convert.

The Palace Company