Case Study: TFE Hotels achieves 319% ROAS with Quantcast

TFE Hotels books right accommodations using sophisticated segmented audiences

TFE Hotels, an international group operating brands like Adina, Vibe, Travelodge and Rendezvous across Australia, New Zealand and parts of Europe, needed to better understand the nuances between different brand audiences to reach them more effectively and improve return on ad spend.

Quantcast built a sophisticated tagging infrastructure and created 70+ hyper-segmented audience subsets, enabling identification of high-value customers and a shift to an always-on, targeted messaging approach. The program delivered an average 319% ROAS, far exceeding goals and driving ongoing growth in hotel bookings.

TFE Hotels

Emily Hoare

Manager Of Strategic Partnerships & Brand Activations