Case Study: TD Bank capitalizes on rising demand for investment products with Quantcast

TD Bank capitalizes on rising demand for investment products

TD Bank, one of Canada’s largest financial institutions and among the top 10 in North America, faced a pandemic-driven shift in customer behavior and a surge in interest for investment products. The bank needed to understand real-time changes and anticipate new trends to meet evolving customer needs and grow usage of its online trading platform.

Using the Quantcast Platform powered by Ara™ (AI and machine learning), TD Bank identified and activated new audiences who were new to investing and receptive to its “confidence” messaging. By leaning into increased online trading usage, the bank capitalized on rising demand for investment products and sustained growth a year later.

TD Bank

Viviana Machado

VP, Digital Marketing Capabilities And Innovation