Case Study: Tatcha achieves 4.8x conversion lift and 1.5x ROAS with Quantcast

TATCHA grows customer base during annual friends and family event

Tatcha, a luxury skincare brand inspired by traditional Japanese beauty rituals, needed to drive awareness and attract more high-value customers. Traditional channels like search, social, and retargeting weren’t delivering the incremental reach they wanted, especially around their annual friends-and-family event.

Quantcast analyzed behavior patterns of Tatcha’s best customers and stack-ranked the broader internet to prospect the shoppers most likely to convert, uncovering an overlooked audience of older women. The campaign grew Tatcha’s core audience and conversion volume—prospected shoppers were 4.8x more likely to convert, 25% of new shopper revenue from the event was influenced by Quantcast, and the program met a 1.5x ROAS goal.

Tatcha

Ryder Meehan

Director of Digital Marketing