Case Study: Structube achieves 65% lift in site visits and 4x ROAS with Quantcast's Search Powered Audiences

Structube takes modern approach to reach in-market contemporary furniture buyers

Structube, Canada’s leading contemporary furniture retailer with over 70 stores and 650 employees, aimed to boost online revenue during the critical Q4 shopping period. Their challenge was to expand beyond direct-response acquisitions into consideration and in-market audiences around major sale days without compromising performance.

Quantcast deployed a three‑pillar strategy: “search powered audiences” to reach early researchers, a focused October–December holiday campaign for sale messaging, and increased always‑on intensity during Q4. The approach drove a 65% lift in site visits and surpassed the direct-response ROAS goal by 4x, maintaining efficiency through peak season.

Structube

Samuel Flores

Digital Marketing Manager