Case Study: Stephen F. Austin University achieves 51% more efficient CPA with Quantcast

Stephen F. Austin University boosts applications 17% with Quantcast

Stephen F. Austin University sought to increase student enrollment by capturing high-intent actions like applications and information requests, rather than just generating awareness. The challenge was to execute this strategy efficiently and keep acquisition costs steady during the most competitive months. To meet this goal, their agency StackRabbit partnered with Quantcast and utilized its display advertising products.

Quantcast implemented a display campaign using its Live Tag and predefined keywords to prospect new converters, while applying lookalike modeling powered by its Audience Graph to reach similar, high-intent audiences. This solution drove a 51% more efficient cost per result and a 17% year-over-year increase in applications, contributing to a 31% larger freshman class and the largest summer orientation attendance ever for the university.

Stephen F. Austin University