Case Study: Stellantis achieves 1.6x conversion uplift with Quantcast's performance audiences

Stellantis drives nameplate customers on the road to conversion

Stellantis, the global automaker behind brands like Fiat Chrysler, Dodge, Jeep and Maserati, needed deeper insight into who was actually converting across its nameplates. Working with Mediabrands, the team wanted to move beyond traditional media metrics to better inform brand initiatives and creative messaging that would capture incremental audiences.

Quantcast analyzed signals from 32M+ Canadian internet users (530M monthly observations) to map converters’ online paths, habits and triggers, then applied those insights to social and display creative and targeting. The effort produced a 1.6x uplift in conversions, drove efficient “Schedule A Test Drive,” “Find a Dealer,” and “Search Inventory” leads, and made Quantcast the #1 CPA partner on the plan.

Stellantis