Case Study: Standard Chartered Bank Singapore achieves 385% higher conversion rate with Quantcast Advertising Platform

Standard Chartered Bank Singapore boosts conversion rates 385% with Quantcast

Standard Chartered Bank Singapore faced the challenge of acquiring personal loan customers in a saturated market with tightening credit policies. It was difficult to scale performance using traditional intent-led targeting alone. To address this, the bank, with its agency Dentsu, partnered with the vendor Quantcast and utilized the Quantcast Advertising Platform.

Quantcast implemented a solution focused on identifying and engaging high-intent consumers across the open internet. This approach used smart targeting and real-time optimization. The results were significant, with Quantcast directly contributing to 26% of all approved loan applications and achieving a 385% higher conversion rate compared to other DSPs, while also reducing the cost per approved application by 3%.

Standard Chartered Bank Singapore