Case Study: Standard Chartered Bank achieves 40% more net new customers with Quantcast

Standard Chartered Bank credits Quantcast with delivering 40% more net new customers

Standard Chartered, a long-established international bank serving clients in over 100 markets, aimed to grow its Singapore credit card customer base at the end of 2021. In a crowded financial services market with many switching incentives, the bank and agency partner dentsu needed to reach the most relevant audiences to increase net new digital credit card leads.

Dentsu deployed Quantcast’s Ara AI and machine-learning platform with a full-funnel strategy—combining display and high-impact rich media and a custom predictive model for real-time audience insights—to target rewards-seeking consumers. The campaign drove 40% of the bank’s newly acquired customers and cut cost-per-acquisition by 68%, significantly improving ROI.

Standard Chartered Bank