Case Study: Square Enix achieves 25% lower CPA and boosts Final Fantasy XIV sign-ups with Quantcast

Square Enix Drives Sign-Ups to the Final Fantasy XIV Website

Square Enix, the Japanese video game publisher, partnered with agency Target Media to drive UK sign-ups for Final Fantasy XIV. Target Media wanted to test the Quantcast Platform against its existing paid-social (Facebook) strategy, aiming to beat a CPA target of £11.12.

Using Quantcast’s Ara-powered platform with two HTML5 creatives that auto-optimized in real time, the campaign cut acquisition costs by 25% versus the goal (to roughly £8.34) and 23% versus paid social performance, delivering more efficient sign-ups for the Final Fantasy XIV website.

Square Enix