Case Study: Specsavers achieves cost-efficient eye-test bookings and 4x ROAS with Quantcast

Specsavers looks to digital media to drive bookings of eye test appointments

Specsavers, a British multinational optical retailer offering optician services, needed to drive cost-efficient in-store eye-test bookings and stay front of mind in a competitive market where other retailers and healthcare providers compete for the same customers.

Quantcast used its live audience dataset and lookalike models—backed by a tag across 100 million web destinations—and deployed real-time-optimized display advertising to target relevant prospects at scale. The campaign exceeded ROAS goals by 4x, influenced over 31K bookings (including 9K direct appointment bookings), converted prospects at 6.9x the rate of average site traffic, and maintained a minimum 70% viewability.

Specsavers

Jonathan Peach

Digital Marketing Manager