Case Study: Sophos achieves 77% brand lift and stronger lead generation with Quantcast

Sophos brand awareness increases by 77%

Sophos, a network security company, needed to raise awareness of its product suite among niche security buyers. Historically focused on demand-generation, Sophos tested supplemental digital brand campaigns across four key markets (San Francisco, Boston, Chicago and London) to stand out in a crowded technology marketplace and identify which partner best reached its target audience.

Quantcast used predictive modeling and custom audience targeting to find prospects similar to Sophos’ site visitors, optimized ad delivery timing for maximum brand impact, and provided campaign insights on creative, media and frequency. The campaign delivered the strongest performance of nine partners tested: a 77% brand lift, 3x increase in key site page visits, a 15% lift in CTR on lead-generation efforts, and the majority of registrations and overview downloads.

Sophos

Peter McKellar

Vice President, Corporate Marketing