Case Study: Sockwell achieves 75% online sales increase and 3.5x ROAS with Quantcast

Sockwell jumped into digital sales with both feet and it paid off

Sockwell, a US maker of design-led compression socks, faced a sudden drop in sales when pandemic store closures curtailed its brick-and-mortar channel. With a nascent online business, the brand needed to pivot quickly to reach new customers—particularly healthcare workers logging extra hours and fitness-minded consumers taking up running.

Using Quantcast’s real-time data across millions of sites, Sockwell repositioned compression socks from a medical staple to a colorful lifestyle product and targeted new audiences like nurses and pregnant women. The Nurses Week “Honor Our Heroes” campaign drove 4x gross revenue versus 2020, overall online sales rose 75% weekly, cost per lead was $3, return on ad spend hit 3.5x, and the brand began engaging a younger 30–35 cohort while tracking to double online sales.

Sockwell

John Faircloth

Digital Marketing Strategist