Case Study: San Antonio Spurs achieve 850% ROAS and 5x ticket conversions with Quantcast

Slam Dunk The San Antonio Spurs Sell More Tickets With Quantcast

The San Antonio Spurs, a long-standing NBA franchise and the only professional sports team in San Antonio, needed a targeted advertising solution to reach fans most likely to buy single-game, value-night, or resale tickets at scale. They sought a way to connect with high-intent prospects while reducing wasted impressions and better timing their media spend.

Quantcast identified lookalike audiences, used smart retargeting to convert the Spurs’ highest-value website visitors, and provided audience insights (e.g., buyers peak on Friday afternoons) to optimize messaging and dayparting. The campaign drove ticket-buyer conversions at 5x the site average and delivered an 850% return on ad spend—three times the campaign goal—while informing a more efficient media mix.

San Antonio Spurs

Jordan Mandelkorn

Spurs Marketing Manager