Case Study: Sky achieves 35% lift in brand familiarity with Quantcast CTV

Sky lifts brand familiarity to new heights with Quantcast CTV

Sky, the UK’s largest pay-TV broadcaster and telecom provider, wanted to promote Sky Glass, a broadband-powered smart TV that integrates their streaming service. Market research showed consumers were unclear about the product, so Sky shifted from a direct-response approach to a brand-awareness strategy and needed a way to move consideration forward while validating media investment.

Agency MediaCom partnered with Quantcast to run Sky’s first connected TV campaign via the Quantcast Platform (set up in under five minutes) and used Brand Lift Live for real-time measurement and optimization. By introducing creative that explained Sky Glass benefits and optimizing mid-campaign, they drove a 35% lift in product familiarity (96% confidence), gained cross-device site-visit insights, and demonstrated clear engagement and ROI.

Sky