Case Study: Secret Cinema achieves a 20% campaign performance boost (46% above goal) with Quantcast

Secret Cinema reveals the right audience for immersive experiences to drive ticket sales

Secret Cinema, a company that creates immersive cinema experiences, needed to boost ticket sales for a Stranger Things event and asked agency MFUSE to help uncover the right audience using Quantcast’s platform.

Using Quantcast’s demographic insights, MFUSE identified the £70k household income segment as the top performer and activated an ad set targeting that group. Over a 31-day campaign, Secret Cinema’s performance rose 20%—46% better than their goal—while MFUSE spent just 52 minutes in the Quantcast platform, freeing time to focus on audience strategy.

Secret Cinema